Bring the fresh 2012
The Costly Truth About Bringing New Business Into The Firm... Or how about this one? Put up a web site, run a couple of ads in the search engines and clients will beat a path to your door. Hello... It ain't gonna happen. Nothing could be further from the truth. The real truth is, these days the cost of advertising, the declining response of Yellow Page ads and the increasing competition for effective Internet advertising space makes getting client leads much more expensive and far more difficult than ever before. This is probably not a very big surprise to you. Because, if you've done any advertising in hopes of attracting new clients, you (in all probability) produced mediocre results. Your efforts may even have been a complete disaster. Don't feel bad... This is a tough game and it takes a pro to consistently deliver results. Let's face it, if it were so easy to pull in droves of new clients, everybody with a law degree would be rich. But you and I both know tha...